Saturday, June 25, 2011

Review of the experts posted.

Kevin English Review

What I've learned from Kevin English is the importance of having a business ready to submit in my field. The construction of how set up marketing, budgeting, and other factors are key to gaining investors. Also, Mr. English shows new ways of being able to maintain in the Entertainment Business when approaching third parties for assistance. Kevin English is one that specializes in the music industry given his past experience. But he does shed light on how important it is to maintain sticking to your plan in any business. If you actually do a google search on entertainment plans, there are a lot of templates that appear. For example, there are Wrestling Business Plans (http://www.bplans.com/wrestling_entertainment_business_plan/executive_summary_fc.cfm) that have specific needs in terms of financial planning and marketing.

With that said, my company would definitely follow a business that specifically relates to the model of how a music company is set up. A combination of following how a technology company functions with a business would be incorporated with those qualities. This would show how affective the business would from the standpoint of the music business and how it could maintain in the business of technology well.

Nereida Garcia Review

I've learned from Nereida Garcia that establishing yourself on the internet is a strong force in marketing. She also makes it a point to let artists that they should engage themselves in developing business plans that they should follow in each aspect. For example, she eludes to the fact that if an artists is to develop a marketing plan, it should written down with certain goals to achieve. If it is promote on certain blogs or reach out to certain types of online media, a business plan should be documented and followed according to plan.
My company would would need to have the presence of online that would a have strategic plan for online marketing. I would have to use resources from Affiliate Tips (http://www.affiliatetips.com/affiliate-marketing-internet-business-with-business-plan-services.html) with these hints on how to work with affiliate marketing online. These tips are similar to the general points that Garcia was making even though it is applied to generally large businesses. This can be applied to artists who present themselves as businesses to other companies and smaller businesses in the entertainment industry.

Sunday, June 5, 2011

Two Music Business Plan Writers.

Kevin English

You would think that an artist would have a business plan written by now until you meet people who seem to have advice on the matter. Thats where you meet someone like Kevin English. On his website, http://eleetmusic.com, he offers his expertise on helping bands and artists create their own business plans to plan for the future. His actual experience with companies like Island Def Jam Music Group as a General Manager and Atlantic Recording Corporation as a publicity assistant, shows his unique diversity in helping people in the entertainment and media industry write business plans. His blogs even offer advice to artists on how to focus on themselves as a business by offering ways of acquiring an SBA Loan and being able to maintain an independent business within the music industry. He offers insight on what to do to write a good music business plan in the following post on his blog (http://eleetmusic.com/?p=2466). He states that the following key elements are important to have: 1) Executive Summary, 2) Products And Services, 3) Marketing Plan, 4) Management Plan, and 5) Financial Plan. This is also in reference to an article he had written before entitled "How To Write A Music Business Plan" (http://www.musicthinktank.com/mtt-open/2009/7/8/how-to-write-a-music-business-plan.html).

Nereida Garcia

Nereida is a freelance blogger in the market of showing artists how to make money online by utilizing media. Her views on the writing of a business plan for artists stems from the idea of the artists viewing themselves as the business. In one of her posts (http://nereidagarcia.com/online-music-marketing-strategy/), she describes the necessities of what artists should do in order to make themselves out to be the business when they deal with their customers. She recommends that artists keep track with fanbase they development and document with a business plan on how to expand their customer base over time. She gives three steps to artists on how to market their music correctly with a plan: 1) Build A Last, 2) Market To That List, and 3) Make The List Bigger. Nereida offers insight on how when your music is recorded, that it becomes a product that needs a business plan that would need to be marketed properly.