Sunday, June 5, 2011

Two Music Business Plan Writers.

Kevin English

You would think that an artist would have a business plan written by now until you meet people who seem to have advice on the matter. Thats where you meet someone like Kevin English. On his website, http://eleetmusic.com, he offers his expertise on helping bands and artists create their own business plans to plan for the future. His actual experience with companies like Island Def Jam Music Group as a General Manager and Atlantic Recording Corporation as a publicity assistant, shows his unique diversity in helping people in the entertainment and media industry write business plans. His blogs even offer advice to artists on how to focus on themselves as a business by offering ways of acquiring an SBA Loan and being able to maintain an independent business within the music industry. He offers insight on what to do to write a good music business plan in the following post on his blog (http://eleetmusic.com/?p=2466). He states that the following key elements are important to have: 1) Executive Summary, 2) Products And Services, 3) Marketing Plan, 4) Management Plan, and 5) Financial Plan. This is also in reference to an article he had written before entitled "How To Write A Music Business Plan" (http://www.musicthinktank.com/mtt-open/2009/7/8/how-to-write-a-music-business-plan.html).

Nereida Garcia

Nereida is a freelance blogger in the market of showing artists how to make money online by utilizing media. Her views on the writing of a business plan for artists stems from the idea of the artists viewing themselves as the business. In one of her posts (http://nereidagarcia.com/online-music-marketing-strategy/), she describes the necessities of what artists should do in order to make themselves out to be the business when they deal with their customers. She recommends that artists keep track with fanbase they development and document with a business plan on how to expand their customer base over time. She gives three steps to artists on how to market their music correctly with a plan: 1) Build A Last, 2) Market To That List, and 3) Make The List Bigger. Nereida offers insight on how when your music is recorded, that it becomes a product that needs a business plan that would need to be marketed properly.

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